Meet the people behind the lab
About Daniel & Sarah
We’re a couple of adventure enthusiasts who are happiest outside—exploring trails, climbing mountains, cycling new routes and camping beneath open skies.
Over the years, we’ve scrambled up mountains, biked around New Zealand, hiked the Himalayas and camped under more starry skies than we can count. We’ve collected a wealth of practical knowledge along the way, and we’re excited to share those lessons with you.
Think of us as approachable guides for your outdoor journey. Whether you’re experienced or just beginning to explore, our goal is to help you get outside with more confidence.
Our story
Outdoor Lab With J became part of our adventure when we took over the website in 2022.
Originally established by the elusive “J”, the site already had a rich foundation and a thriving community of outdoor enthusiasts. We saw an opportunity to build on that legacy with our own experiences, research and practical insights.
Today, Outdoor Lab With J is proudly owned and managed by Shak Media Pty Ltd (ABN 90 636 089 195). We publish comprehensive guidance covering outdoor gear, skills, safety and inspiration for your next adventure.
Our mission
To help people feel informed, equipped and inspired to enjoy the outdoors safely and confidently.
What guides our work
Useful information grounded in real outdoor experience.
Honest reviews
Independent recommendations that explain both strengths and limitations.
Practical advice
Clear, approachable guidance designed to work beyond the screen.
More adventure
Everything we publish should help you spend more meaningful time outside.
Ready for your next adventure?
Explore our latest guides or get in touch with the team.